In order to support the user experience that My eDirector 2012 consortium foreseen a need of new technologies are needed, therefore the consortium has enhanced research activities in the following areas:

• Personalized interactive video broadcast service

• Ambient Camera Selection

• Interactive and personalised media services over heterogeneous networks

• Seamless - uninterrupted media streaming during user mobility

• Media stream QoS provision with the use of cross-layer resource management techniques

• RFID tracking

• Calibration

• Segmentation

• 3D Tracking